I thought that maybe I was heading the wrong direction. I made the decision to use the drug concept when I was in a rushed state of mind, but I was very excited about the idea.
I was thinking about marketing to uni students and i-doser.com is doing very well so I modeled them. On youtube, i-doser has over 400,000 views on just one video.
I was thinking that since we live in a pill society people could understand at a glance what the website is all about.
The songs are actually remixed with brainwave entrainment and from my own previous experience mentioning the words brainwave entrainment confuses and scares away people instantly. If I mention music therapy, I think that people would get a mental picture of a group of hippies sitting in a circle playing musical instruments. So marketing to the main-stream/general public without the Hocus Pocus factor is the key to my success.
Thank you Paul for your comments, if anyone else can take a look and make a suggestion/comment I will be very grateful.
I agree with Paul. I love the music therapy, however, the drugs and pills theme turns me off. If I had just landed on your website researching music or something, I would have gone no further once I saw the drugs.
Of course, Paul and I are close in age. We are both baby boomers which is still the largest section of our population. I would be curious to see what some younger peoples' perceptions might be.
I like the little stickman figure in your logo. And I agree that the terms brainwave entrainment and music therapy may have negative connotations. However, maybe saying Mind-Enhancing or Mind-Strengthening Digital Tools would communicate. I don't know for sure, but it is a suggestion.
Anyway, I really like the your site and your concept as a whole, especially with all the different choices and styles of music available.
The stickman figure represents positive thinking. It helps me stay focused and make new goals regardless of appearances. I also have several stickman diagrams from the Born Rich workbook framed on my wall.
After examining myself, reading comments and listening to Bob, I realize where I went wrong.
I made the decision to go with the digital drug concept when I was feeling really indecisive. I was also rushing, staying up too late (2am) and drinking way to much coffee.
Now I understand I was in a channel of fear because I was worried about running out of money, like many people I also have a mortgage.
Instead of "let go, let god" I was forcing it.
I will commit myself to make definite decisions. When I fall into a confused state of mind I will take a step back from my idea. Then meditate or learn more from Bob Proctor until I feel 100% again.
Thank you Lynn for your comments and suggestions. Reading your reply was a positive experience and gave me inspiration.
Now I have to undo 2 weeks of work to get back on track :)
Before I can give you an honest answer on your site, I need you to answer a couple of questions. What exactly is the purpose of your website? What is the outcome you want, when someone visits your website? Do you know who your target market is? Demographics? Psychographics? If you don't understand this, get back to me. I have a background in marketing and advertising. At the very least I can direct you to the information you want.
I had a look at commission junction and they only accept websites that make at least 1 million annually so I decided to go with clickbank. I could of used the in-house affiliate script I already own but I think using a affiliate network full of eager advertisers is a good idea.
My target market is high school and college students which dominate myspace and facebook so I created a affiliate link on the same page as the music. Hopefully they will think it's a good way to earn a bit of extra money and insert my code into their page.
I also had this irresistible urge to add games to my website so now when somebody listens to Neurotunes they can receive further benefits by playing puzzle games at the same time.
If anyone has any other suggestions or comments they are very welcome :)
The site is a little square to me, since your target market, in my opinion, is accustomed to "Web 2.0", bright but low saturated colors - think of facebook's design. Also, since this is a pay or membership site, I believe that you need the call to action closer to the home page - the more clicks someone has to make even to find out what sort of prices, even a range, the less likely (speaking of my own experience) they are to commit. I like the idea, and will be using your cb affiliate code soon.